Jameson Ginger Ale × India Bike Week 2026
Jameson × IBW
Bike Build Off
Fearless. Forged.
3 Builders. 3 Harley-Davidson X440Ts. 1 iconic build off.
Without fear
Sine Metu
Sine Metu
The Next Chapter
For over a decade, Jameson and India Bike Week have celebrated the people who make motorcycling special. Riders, builders, dreamers, and the communities they create.
Sine Metu Builds is the next chapter of that partnership. Three custom builders will transform Harley-Davidson X440Ts into one-of-a-kind motorcycles inspired by the spirit of Without Fear. Every finished build will be ridden to India Bike Week before taking its place on the main stage.
Every build must also feature a Jameson ‘J’ integrated into the motorcycle’s design. It should feel intentional, creative, and seamlessly woven into the identity of the build rather than applied as branding.
This is a competition built on craftsmanship, originality, and the courage to create something unmistakably your own.
Shortlisted builders
Harley-Davidson X440Ts
₹1.5L
Build budget, each
Judging pillars
How to participate
Four Things
Four Things
To Send Us
One entry. Four pieces. Entries close 30 September 2026 — get yours in before then and the jury takes it from there.
01
Submit your concept
Upload your sketches, renders or design drawings. Show us the planned modifications and the creative direction of your build — including how you’ll incorporate the Jameson ‘J’ into the motorcycle.
02
Share your story
In 300–400 words, tell us what inspires your build and how it reflects the spirit of Sine Metu. We want the thinking behind the motorcycle as much as the motorcycle itself.
03
Show us your work
Share photos or videos of previous custom builds. If this is your first build, showcase projects that demonstrate your fabrication, design or creative skills.
04
Submit online
Complete your application on this page. Upload your documents to Google Drive and include the Drive link in your entry form.
Judge
The Build
Judging criteria
Every submission is evaluated across six equally weighted pillars.
Pillar 01
Originality
A fresh interpretation of the Harley-Davidson X440T.
Pillar 02
Story
A concept rooted in the spirit of Sine Metu.
Pillar 03
Craftsmanship
Quality of fabrication and finish.
Pillar 04
Engineering
Intelligent mechanical execution.
Pillar 05
Rideability
Proven reliability and real-world performance.
Pillar 06
Character
A motorcycle with unmistakable personality.
Non-negotiable
The
The
Jameson ‘J’
Every shortlisted builder must integrate the Jameson ‘J’ into the final motorcycle.
The mark should become part of the design language — through bodywork, metalwork, graphics, lighting, or another original interpretation. It should feel crafted into the motorcycle, not added onto it.
IntentionalCreativeWoven in, not applied
The spoils
What’s Up
What’s Up
For Grabs
Top 3 shortlisted builders
Take Home The Bike
- Harley-Davidson X440T to custom build
- ₹1.5 lakh build budget
- Mentorship from India’s leading custom builders
- Feature across Jameson & India Bike Week channels
- Showcase at India Bike Week 2026
The winner
Go Global
- Jameson Sine Metu Builds 2026 Trophy
- All-expenses-paid trip to the Adventure Bike Rider Festival, UK
- Showcase the winning build on an international stage
- Visit leading custom garages and motorcycle culture hubs
- Network with global builders and industry experts
- Take home the custom motorcycle after the campaign
Runner-up awards
Podium Metal
- 1st Runner-Up Trophy
- 2nd Runner-Up Trophy
Watch
Sparks,
Sparks,
Steel and Stories
Behind every custom is someone who couldn’t leave a stock bike alone. Engineers, fabricators, first-timers — this is what Sine Metu Builds is actually about.
Jameson × India Bike WeekA decade of kinship
Meet the judges
Who’s
Who’s
Deciding
A jury who know motorcycles inside out — custom building, race preparation, brand leadership and storytelling. Each brings a different read on what makes a great build.
Anand Dharmaraj
Founder, IndiMotard Adventures, Garage & Track School
Founder of IndiMotard’s Adventures, Garage and Track School, Anand brings deep expertise in custom motorcycles, race preparation and functional motorcycle design.
Anurag Dua
Chief Business Officer, Hero MotoCorp
As the leader of Hero MotoCorp’s premium motorcycle business, Anurag judges how each custom balances innovation with the DNA of the Harley-Davidson X440T.
Registration
Register For
Register For
Bike Build Off
One form, one shot. Tell us who you are, then tell us the story.
Entries close 30 September 2026.
Fearless.
Forged.
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